Explainers

Agentic Ad Tech Explained

How AI agents will reshape ad platforms, workflows, and the future of work in advertising.

Ads.txt for CTV Explained

The Evolution of Magnite Explained

Unpacking ClearLine and the new SpringServe

Adalytics Explained

Imperfectly improving an imperfect ecosystem

Programmatic Live Events Explained

Sell-Side Curation Explained

Ad Creative ID Framework (ACIF) Explained

Traffic Shaping Explained

The Trade Desk's Premium Internet Explained

Ad Selection API Explained

Programmatic Timeouts Explained

Content Metadata for Programmatic Video Advertising Explained