Ad Tech Explained

Transaction ID on CTV Explained

DSPs, SSPs, and publishers still need to work through certain issues before Transaction ID can become a default on CTV. Here’s why.

Roku Chose Distribution Over Experience. Fox Paid $22 Billion for It.

The strategy helped Roku reach more than 100 million households and become one of the most valuable platform assets in connected TV.

The CTV Data Gap Explained

Following the Agentic Dollars

How agentic advertising demand might actually flow from buyers to publishers

How I Actually Learned Ad Tech

Surviving and Thriving in Ad Tech — Part 2

Why OpenAI Needs to Partner First

And What That Means for Everyone Else

Forecasting API Explained

The API offers an automated, scalable path to replace a dreadfully manual current reality.

The Open Garden Framework Explained

The Modern Podcast Landscape Explained

How I Created My Own Path into Product Management

Surviving and Thriving in Ad Tech — Part 1

Programmatic Curation Explained

AI-Powered Publishing Explained