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The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system

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Sell-Side Curation Explained

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Ad Creative ID Framework (ACIF) Explained

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Why would The Trade Desk secretly build a TV operating system?

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Traffic Shaping Explained

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Why is Google no longer deprecating cookies?

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The Trade Desk's Premium Internet Explained

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How AI answer engines will reshape the ad-supported web

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Ad Selection API Explained

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The Pyramid of User Value

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Programmatic Timeouts Explained

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Generative AI: Transforming Advertising Beyond Imagination

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