VP, Product Management at NBCUniversal & Author/Founder of Ad Tech Explained.
The strategy helped Roku reach more than 100 million households and become one of the most valuable platform assets in connected TV.
How agentic advertising demand might actually flow from buyers to publishers
Surviving and Thriving in Ad Tech — Part 2
And What That Means for Everyone Else
The API offers an automated, scalable path to replace a dreadfully manual current reality.
Surviving and Thriving in Ad Tech — Part 1
What possibilities are unlocked when you combine intent-rich audience signals with a performance CTV platform?
Let's explore each company's strategy to monetize LLM interfaces.
Can AdCP really fix what's wrong with today's ad buying models?
Let's examine the promise and pitfalls of auto-generated video ads as small brands flood into CTV and publishers brace for impact.
