Why OpenAI Needs to Partner First

And What That Means for Everyone Else

Forecasting API Explained

The API offers an automated, scalable path to replace a dreadfully manual current reality.

The Open Garden Framework Explained

The Modern Podcast Landscape Explained

How I Created My Own Path into Product Management

Surviving and Thriving in Ad Tech — Part 1

Programmatic Curation Explained

AI-Powered Publishing Explained

Why Pinterest Bought tvScientific

What possibilities are unlocked when you combine intent-rich audience signals with a performance CTV platform?

Google’s Move into AI Ads Puts the Spotlight on OpenAI’s Monetization Strategy

Let's explore each company's strategy to monetize LLM interfaces.

The Transparency Gap Explained

Making the Case for Agentic AI Media Buying

Can AdCP really fix what's wrong with today's ad buying models?

Preparing for AI Video Ads

Let's examine the promise and pitfalls of auto-generated video ads as small brands flood into CTV and publishers brace for impact.