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Why OpenAI Needs to Partner First

And What That Means for Everyone Else

The API offers an automated, scalable path to replace a dreadfully manual current reality.

Surviving and Thriving in Ad Tech — Part 1

What possibilities are unlocked when you combine intent-rich audience signals with a performance CTV platform?

Let's explore each company's strategy to monetize LLM interfaces.

Can AdCP really fix what's wrong with today's ad buying models?

Let's examine the promise and pitfalls of auto-generated video ads as small brands flood into CTV and publishers brace for impact.