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Holistic Frequency Management Explained

The End of the Google Cookie Saga

Concluding the biggest waste of time in ad tech history

It's 2025, and DV360 still has one of the best UI/UX

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What's wrong with TTD's Kokai UI/UX?

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Amazon DSP Facelift: Exploring Its New UI/UX Experience

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The Trade Desk 2025 headwinds

An analysis of TTD's rocky start to the year

Mobile Audience Segmentation Explained

Adalytics Explained

Imperfectly improving an imperfect ecosystem

Programmatic Live Events Explained

Real-Time Consumer Intent Data Explained

Identity Signals Explained

A field guide for the evolving advertising identity landscape

The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system