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CTVCTV

The Trade Desk Ventura: When Efficiency Calls

An analysis of The Trade Desk's strategy to create a CTV operating system

Trey Titone

DataData

+1+1

Sell-Side Curation Explained

The Ad Tech Explained Team

ExplainersExplainers

Ad Creative ID Framework (ACIF) Explained

Trey Titone

CTVCTV

Why would The Trade Desk secretly build a TV operating system?

Trey Titone

ExplainersExplainers

Traffic Shaping Explained

Trey Titone

GoogleGoogle

+3+3

Why is Google no longer deprecating cookies?

Trey Titone

ExplainersExplainers

The Trade Desk's Premium Internet Explained

Trey Titone

AIAI

How AI answer engines will reshape the ad-supported web

Trey Titone

Privacy SandboxPrivacy Sandbox

+1+1

Ad Selection API Explained

Trey Titone

DataData

+2+2

The Pyramid of User Value

Trey Titone

ExplainersExplainers

Programmatic Timeouts Explained

Trey Titone

CTVCTV

+3+3

Generative AI: Transforming Advertising Beyond Imagination

Trey Titone