public Future • 8 min read Generative AI: Transforming Advertising Beyond Imagination Generative AI ushers in a new era of creativity across all arts and industries, and advertising is no exception.…
public Identity • 6 min read The future of IP address as an advertising identifier The problem with IP address as an identifier is that users do not have the same privacy controls as cookies or device IDs.…
public Web3 • 20 min read How will Web3 impact advertising and media? I will detail some foundational concepts of Web3 and describe how companies could apply them to media and advertising use-cases.…
public Explainers • 6 min read The Trade Desk OpenPath and the future of SSPs OpenPath will allow The Trade Desk to cut out SSPs and bid directly on publisher inventory.…
public Web3 • 16 min read Advertising in the Metaverse The concept of the Metaverse has gained an intense amount of interest in 2021. Check out the Google Trends data…
members Privacy • 6 min read Private Identifier for Advertising (PIFA) The following post presents a concept that does not exist today. I wanted to put this new take on identity…